Working With Numbers - Part 4
This is the final part of the series. Please read the earlier parts before going through this post or it won't make sense. Links below: Working with Numbers - Part 1 Working with Numbers - Part 2 Working with Numbers - Part 3 Working with Numbers – Part 4 So till now we have covered 3 major sources of information – internal numbers, Nielsen & HHP. We have also covered how to tie in the internal numbers to Nielsen and how to use both of them in tandem to arrive at a richer, deeper and more insightful analysis. This post shall cover how to marry all 3 sources together and to work towards aligning marketing strategies and actions to grow everywhere. As with everything else in life – this post shall work on the following assumptions: · Market Share is a marketers pride – ultimately you are doing everything to make consumers buy “more” of you in comparison to other brands · Irrespective of what market share you have, the company wants turn