Consumer Insights 101 Part 2: Simple Tricks to Cracking Consumer Immersions
Hello people! Continuing our journey into the murky waters of inexact science of consumer insights; here is my 2 nd post on the topic. Also, as promised I am doing 1 every month (I started this in Feb just never managed to finish it & maybe I will do 2 in March) I personally find doing qualitative research or groups is relatively easier than doing one on one consumer immersions. For those who are hearing this term for the first time; it’s a fancy word for consumer home visits where you get someone to recruit consumers for you and you go and talk to them by yourself. In the beginning you can also request for a moderator to know how its done or accompany someone else who has done a few of them. Eventually however, you will have to find your own rhythm & way of doing them. For me, it is also what I love about being a FMCG marketer most – the joy of talking to the consumers. Unlike popular belief, I am a socially awkward person and hence talking to strangers doesn’t come