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Showing posts from June, 2018

Books that have shaped my school of marketing

Hello people. I am trying to keep my promise of doing at least 1 post in a month although I am super delayed on this one. Let me try and be punctual and deliver on promised timelines in the future. The genesis of this post is a conversation I had last week at the lunch table with some colleagues who were trashing Kotler and saying how it was a waste of time & how it didn't help them to learn anything at all that has aided them in delivering on their jobs. I of course disagreed because I personally am a big fan of Kotler. I know a lot of you will be scoffing right now and may not read the rest of the post at all because of this. But honestly, step back once and think - did Kotler not make all of us know 4Ps of marketing inside out. We all have evolved our thinking on the 4Ps and in fact have moved into more evolved models of 5Ps and 7Cs and all of that. But the first time we all understood what does marketing mean is through Kotler and often enough we all resort to jargon from…