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Showing posts from April, 2020

Consumer Promos: The necessary evil

Hello people. Hope everyone is safe & has found a rhythm of working from home and I hope we soon resume normalcy because unlike for people like us for whom this is a matter of lifestyle and ways of working, for millions it is the thin line that divides destitution and livelihood. apologies for the morbid beginning but well we are living in uncertain morbid times.

And I am also sorry for being away for so long. A lot happened in the last year or so including a role change, lots of work related travel, craziness overall but most importantly, writers block. I just wasn't sure what should I write about next. So thanx to a dear colleague who drew up a list of topics I could write about and this is the first one I have chosen. Before I delve deep, just a reminder - this blog is for FMCG/CPG beginners and hence may not be relevant for the experts or people who have done this for many years.

Consumer promotions are what I call the absolute necessary evil of FMCG industry. You cannot …