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Innovation 101: What does it mean to innovate in FMCG

Its been a while since I wrote & apologies for that. Clearly I couldn’t keep up the discipline of writing at least once every month (much like my diet). 

What prompted me to write today was actually the Maven Meet - IIM Indore - Mumbai campus’s marketing event. It was a one day event with 8 speakers including me and the theme of the event was Disrupt or Die. Each one of us had picked up a trending topic within innovation to show how innovation is the only step forward. The event made me realise I haven’t covered Innovation at all on this platform so far. So here we go - Innovation 101!!!
During the course of this post; I will try and cover two fundamental things about Innovation:
1. Renovation vs Innovation 2. When to Innovate
Before I start, putting out a caveat - these are my experiences & views about innovation and may not be 100% relevant for all categories and companies. So be like goblin forged metal - imbibe only what makes you stronger (apologies to the non Harry Potte…